How Creating a Corporate Video can Boost your Online Marketing Strategy
- Eleanor Herschorn
- Tips, Marketing,
Video is the next big thing in online marketing, so it’s time to incorporate it into your plans! Video marketing strategies range anywhere from live streaming to video emailing, but today we are going to focus on how to maximize the use of a corporate video in order to boost your online marketing strategy.
Corporate videos are powerful. They typically provide a strong message directly from your business, with the intent to show your audience that you are a reliable and trustworthy enterprise.
A good video doesn’t need to cost a fortune, but it should look professional and clean. Whether you hire a video production team to create one for you, or you create your own using a video production application, it is important to keep a few things in mind:
Capture their attention quickly. Your audience’s attention span is shorter these days, and they will be bored rather quickly unless you are able to capture their attention within the first 5-10 seconds of your video.
Brand your video. Show off your company colours and logo in your video, in order to create brand recognition and connect with your audience.
Include supporting statements. Support your claims with statistics from credible sources and testimonials from your clients. Your audience will appreciate your transparency and you will appear as a credible source.
Keep it short! A good corporate video will not be much longer than 1 minute. This is ideal to suit your audience’s attention span and is a perfect length for sharing online.
Now that you have a great video, how do you get it out there? There are several ways to share your video to maximize your ROI. Here are a few:
Platforms such as Facebook and LinkedIn allow you to share videos of any length, and you can even use them within your paid advertisements. These platforms are great for introducing people to your business through video. Other platforms such as Instagram and Twitter are better for sharing shorter videos but are likely to reach a very wide audience.
Every business should have a well developed corporate video on their website. At the minimum a business should have a video on their home or primary landing page, to serve as a hook for anyone who lands on your website. Most people would prefer to watch a video to learn more about your company, which is why a strong corporate video is so important.
The use of video emailing is on the rise and with companies such as Cheers Video Mail, it is easier than ever to include video in your email marketing strategies. Create and schedule direct email messages that include your corporate video. Video email is a great way to get your message to exactly who you want, and to make sure you are heard! Stand out in the inbox by including a corporate video in your next email campaign.
In the end, what you do with your corporate video is up to you, but there is one guarantee: video works. Showcase your business in the best possible light with a video. For more information , check out www.videoproductionforonlinemarketing.com.